Meadowlark: Sheffield based computer consultancy

0114 2678965: 07879426788: enquiries@meadowlark.co.uk

Search engine optimisation (SEO)

Why bother with a web site?

Perhaps you want to showcase your work without the expense of a printed presentation, or you want your customers to be able to track their orders. It is more likely however that you want your business to increase its exposure in a highly competitive market. In which case, a website may be the solution, or is it?

Just having a site does not mean it is easily found by web users who you might want as customers. Potential customers may be more readily drawn to the websites of your competitors. It all depends upon how the various search engines view your site. So how do you make your site search-engine-friendly?

The quick answer to this question is that you need to provide web content that engages the user and convinces them that you have something that they want.

At Meadowlark we have been optimising web sites for search engines for some years, and it is a popular service amongst our customers. When we produce a website, we always offer search engine optimisation (SEO) as an optional extra, and it is worth the additional expense, whereas a website on its own may not.

Examples of Search engine optimisation (SEO)

If you type "manual machining sheffield" into Google, you will find that www.bphengineering.co.uk occupies the #1 position in Google.

Likewise if you type "partnered dance" into Google, www.dancecentral.co.uk is at #1.

Have you ever thought how it might feel to be #1 in Google?

What you can expect from computer hardware in the future?

1. Smaller faster, cheaper, lighter computers for the desktop.  They will be no larger than a DVD drive.  They will be silent, and run free software, and much of this will be web based.  They will use solid state disks, and large quantities of cheap memory.

2. More powerful mobile phones will largely replace traditional PCs.  The screens of mobiles will occupy as much of the phone as physicallly possible.  "Soft buttons will have largely replaced mechanical buttons in top of the range phones.

3. Sophisticated screen display technology will be available that will allow us to use bigger computer monitors in smaller less likely workplaces.

4. Micro-factories: places of work no bigger than a loft extension, where budding entrepreneurs labour in their free time "printing" products with 3D printers and selling their wares by the internet.